Social Media Marketing - Powerful Free Marketing Tool For Internet Marketers

Why did Google buy YouTube for $1.6B? And why did Google, in 2009, plan to buy Twitter - from the same guys they bought Blogger.com, in 2004, for an undisclosed sum?

What interest Facebook to offer half a billion dollars to buy Twitter.com?

The answer lies on the same concept why Yahoo is offering almost all services for free.

Any answer? They all attracts free traffic - millions of it.

The advent of social media nowadays make internet marketing very very popular. You can get free organic traffic and there are lots of ways you can market your product or services through these medium.

Social media marketing has become a very big platform as it keeps more number of people connected on a day-to-day basis. It keeps you glued to the activity and contribute, though virtual, in a real life manners. Think of FarmVille from Facebook and Second Life - it keeps you involve and participate. This is the reason why companies with deep pocket are investing big money on internet and one of the most efficient and powerful methods is social network marketing.

What factor does Facebook, Twitter and MySpace has in common? They have millions upon millions of active virtual users all over the globe interacting through these websites. These sites allows people from all walks of life to update, in real time what they are doing, post what they are thinking, poke to some of their friends or just say hello to Grand Pa who is living thousand of miles away - in real time. Powerful features, isn't?

We all know the fact that Facebook is one of the most popular sites for social network on the Internet.

Network marketers, social marketer and internet marketers has found "marketing tools" never known to ordinary users. This tool is non other than fan page. They use fan pages for a wide range of purposes. You can create one fan page and come up with a page to market your product, to market your company or simply to brand your identity in this virtual world. The impact of this "marketing tool" is so powerful that, in a short span of time, I have witnessed ordinary folks make an incredible amount of money online from this tool alone.

You can start interacting with potential customers once you have this fan page ready. You can also constantly update with latest news related to your products or services. You can also use the concept of Facebook ads and use this as a tool for social network marketing. The ads that you're going to create can also be regular static ads which will attract various potential customers to come to your profile page. Are you now getting a clearer picture now why this free tool if so powerful?

The other feature that you can use is the ability to come up with create free quiz or polls. You can also gain a better idea about the preferences or interests of the people who can be out until customers. This way you can increase your sales.

You can also use MySpace for social network marketing. Most of the tools that are present in the Facebook are also found in MySpace. Some people are also using Twitter in order to market and brand themselves. You can use all this social networking sites in order to reach more number of people. If more number of people are interested in you then you can make more number of sales conversions.

Post Source: EzineArticles

50 Tantalizing Free Offers Examples

One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they'll do whatever it takes to get a hold of it.

But, here's the catch. What you're offering your prospects isn't going to cost them a dime. It's what Mark Joyner calls "The Irresistible Free Offer," and it's your job to create something that your prospects feel is beneficial and extraordinarily valuable.

Sound impossible? It's not. All it takes is a little creativity and resourcefulness. Here are a few tips before you create your tantalizing free offer. 

1. It must be top-quality.
Even though it's free, your offer can't be a conglomeration of useless junk. This is your chance to showcase your product and services, so make your free offer shine.
2. It should reach out and grab your prospects' attention.
There's a lot of competition in your industry, so it's your job to cut through all the noise. Present an offer that seizes your prospect's attention and leaves them begging for more.
3. It should solve an urgent, pressing problem.
Before you assemble your offer, make sure that you have correctly identified a pressing problem that your prospects face. Of course, you must offer the solution in whatever "free offer" you deliver to your prospects.
4. It must be related to your small business.
This is the first impression that your prospects have of your small business, so it's important that your free offer is directly related to your small business. It should give your prospects a clear sense of who you are and what your business represents.
5. Collect your prospects names.
This may seem obvious, but you need a form on your website to collect the names and emails of your interested prospects so that you can continue to market to them again and again.

Therefore, without further ado, here are 50 "free offer" ideas: 

1. Ebook
2. Tip booklet
3. Special report
4. Mini ecourse (delivered over time)
5. Industry report
6. Sample chapter of your book
7. How-to guide
8. Cheat sheet
9. Tip sheet
10. Checklist
11. White paper
12. Warning or cautionary report
13. Ezine subscription
14. Downloadable kit
15. Written interview (transcribed)
16. Buyer's guide
17. Template
18. Create Free Quiz
19. Survey
20. Audio class/lesson
21. Audio course (delivered over time)
22. Audio interview
23. Live teleseminar
24. Recorded teleseminar
25. Podcast episode
26. Video
27. Video course (delivered over time)
28. Slideshow
29. Live webinar
30. Live webcast
31. Recorded webinar
32. DVD
33. CD
34. Product sample
35. Demonstration of your product
36. Consultation
37. Free trial offer
38. Discount coupon book
39. WordPress plugin
40. Mobile application
41. Free mystery gift
42. Free "set-up" or "assembly"
43. Free hotline service
44. Free customer support
45. Pamphlet
46. Brochure
47. Informational packet
48. Free class or lesson
49. Free seminar
50. Free breakfast or lunch

So, no more excuses. You now have fifty options to create an enticing free offer that will bring you massive visibility, build your list and eventually make you more sales.

Post Source: EzineArticles

Create A Membership Website To Sell Your Knowledge

You can create membership sites to sell anything, but if you are knowledgeable about any specific topic then you can use them to sell that knowledge. You can do that in a number of different ways including articles, eBooks, videos and MP3 audio files, and which is most relevant to you will depend upon the type of knowledge you have.

People use the internet to seek information. Sometimes it is simply to have one question answered: a crossword question for example, or to find the answer to a question needed to enter a consumer sweepstakes. Perhaps they need information for school homework, or are trying to compile a trivia create free quiz. Whatever the reason, they are looking for information.

However, others are looking for more than that, and might be looking for information on the best way to find carp, how to lose weight or how to bring up their children properly. If you have that knowledge then you can create subscription sites to sell your knowledge and make money.

Take Golf as an Example

Let's take an example: golf, and how to cure your problems and improve your game. In discussing this example, keep in mind that you can apply exactly the same principles in your specific interest. Whatever it is that you are knowledgeable about; you can apply to this example - even if it's fishing, gardening, internet marketing, training dogs or quilting. People will join a subscription site to learn and to meet others with the same problems or interests.

You can have a page or two on solving golf problems, such as a slice or hook - one is the opposite of the other, and if you understand how to cure a slice, then sorting out your hook is the mirror image! Strengthen your grip for one, and weaken it for the other. Take a step back for one and forward for the other. In fact, you could have a whole page on the slice and hook.

You could then have sections on improving distance, the flex of a club and so on. More on training equipment, from weighted clubs to laser systems and full circle swing trainers. You could include information and tips on choosing golf balls. The whole point is, this is only for members of the subscription sites, and you do not offer this information anywhere else.

Create a Product to Sell - or Give Free

Another way to sell your golf knowledge would be to write an eBook including all your golf tips. Try to make it about 90 pages plus: it will take time to get together, but you could pay ghostwriters to do it for you. Once it is complete, get an account with ClickBank if you don't already have one, and put it up for sale, for say $47. It doesn't matter if it sells or not - if it does, great, but if not, it doesn't matter because that's not why it's on ClickBank.

Offer your members the first two chapters free - in fact you could offer the first chapter free on your squeeze page in return for their contact details. That way you can keep in contact with prospects that visit your website, but don't join the membership site. Then offer the first two chapters free to members on the site.

What you do then is to offer your eBook "Add 40 Yards to Your Golf Swing in 5 Easy Lessons" at 'less than half price' to members: $23. You can prove it is genuinely under half price by showing them your ClickBank price - that's why it's there! That is sure to get you some sales, so you make money not only from the membership fees, but also from sales of your eBook!

A Subscription Site Forum is Popular

You could also start up a forum: make sure the membership software you choose enables you to create subscription sites with a forum. There is some very good free forum software online, and a good membership software package should be able to integrate that into the site. That will then enable your members to discuss their golfing problems between themselves.

Once your members feel that they are in a club or 'family' of people with the same problems and issues as themselves, then they will keep on paying their monthly subscriptions - often just for that contact with like-minded people! A forum can make the difference between average subscription sites and great ones.

Post Source: EzineArticles